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3 Features to Improve UI Website Design


If you are looking to optimize how visitors use and navigate through your website, consider implementing one or all of the following UI website elements.  Each of these features can be worked into your existing web interface design framework to make for a more intuitive user experience.

Geo location element
A geo-location element uses cookies to detect the website user’s geographical location from their browser.  From the second time you visit a website forward, the homepage content that appears when the site loads will automatically be geographically relevant to your location.

This feature personalizes site content geographically based on each user.  One popular site that uses a geo-location element is City Search; after visiting the site one time, it will remember your location from that point on, so that each time you load the site on your browser, the homepage content is specific to your location.  This is a useful feature to implement for websites with a lot of content that is primarily accessed and filtered based on location; it basically lets the user to skip a manual search step and immediately see the content that they want.

Free trial/Demo
One of the most beneficial things you can do when you are trying to sell a web-based product or web application is to offer the user an opportunity to try it out for free before purchasing it.  You can do this by offering a free trial or product demo.

Clicky, a website analytics application, does a great job of this; they let site visitors demo the interface of their application right on their website through an (almost) fully functioning mock up.  You can use the interface as if you were inside the application through this page here. By doing this, users get to try out the interface first hand before paying anything for it.  Offering an on-site demo for a web app is the carrot & stick of user interface design.

Breadcrumbs is a UI feature that tracks the user’s navigational site path; when implemented, this feature leaves a page-by-page anchor link trail at the bottom of each site page that marks the user’s chronological path through the site.  This allows them to see what the last page/3rd page/or 6th page that they visited was, and go back to it by clicking the sequentially ordered anchor text link.

This can improve web user interface design on robust websites with many different pages that cover a lot of inter-related material.  It allows users to more easily navigate from one page to another without getting lost.


Author Alex Stetson

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