Back to Blog

100 Books in 2009


I’m trying to read 100 new books this year. I’ll be cheating a little because I will also be listening to several books on my iPod. Below is the list of books that I’ve already read or have started to read this year. I’m looking for more suggestions (please).

  1. Business Stripped Bare – Richard Branson
  2. How to get rich – Felix Dennis
  3. The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation – Frans Johansson
  4. Deep Survival – Laurence Gonzales
  5. Talent Is Overrated – Geoff Colvin
  6. The Invention of Air – Steven Johnson
  7. Force of Nature – Laird Hamilton
  8. Outliers: The Story of Success – Malcolm Gladwell
  9. The Snowball: Warren Buffett and the Business of Life – Alice Schroeder
  10. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
  11. Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman
  12. Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
  13. The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam
  14. Gut Feelings: The Intelligence of the Unconscious – Gerd Gigerenzer
  15. Groundswell: Winning in a World Transformed by Social Technologies – Charlene Li and Josh Bernoff
  16. What Would Google Do? – Jeff Jarvis

Author Richard Banfield

As CEO, Richard leads Fresh Tilled Soil’s strategic vision. He’s a mentor at TechStars and BluePrintHealth, an advisor and lecturer at the Boston Startup School, and serves on the executive committees of TEDxBoston, the AdClub’s Edge Conference, and Boston Regional Entrepreneurship Week.

More posts from this author

Sign up to receive updates from our blog

How we work Process

Product Hero Talin Wadsworth