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	<title>Comments on: What Not To Web Event: Presentation &amp; Pictures</title>
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	<description>Fresh Tilled Soil is a Boston-based UI web design firm providing strategic user interface design, CMS development and web design services.</description>
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		<title>By: Ann Grackin</title>
		<link>http://www.freshtilledsoil.com/what-not-to-web/#comment-239</link>
		<dc:creator>Ann Grackin</dc:creator>
		<pubDate>Tue, 08 Jun 2010 10:48:32 +0000</pubDate>
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		<description>Cambridge Enterprise Forum hosted What Not to Web (moderated and delivered by Fresh Tilled Soil. I felt totally at home with the introductory pre-session play list sharing by some of the Fresh Tilled Soil team and the sneakers and torn jeans of Richard Banfield, the leader of their firm and a real thought leader on the issue of what to web or not to web.  

This was a lesson in Zen, in trend, and what works on the web. The web world is already working its way into phase three - Web 2.0 plus all mobile access within the next few years. Web 2.0 is barely understood by most. But social networking, shared services, workflow, and inter-enterprise process management are all enabled by these, so it behooves marketers, CEOs and developers to understand this world and where it is going.</description>
		<content:encoded><![CDATA[<p>Cambridge Enterprise Forum hosted What Not to Web (moderated and delivered by Fresh Tilled Soil. I felt totally at home with the introductory pre-session play list sharing by some of the Fresh Tilled Soil team and the sneakers and torn jeans of Richard Banfield, the leader of their firm and a real thought leader on the issue of what to web or not to web.  </p>
<p>This was a lesson in Zen, in trend, and what works on the web. The web world is already working its way into phase three &#8211; Web 2.0 plus all mobile access within the next few years. Web 2.0 is barely understood by most. But social networking, shared services, workflow, and inter-enterprise process management are all enabled by these, so it behooves marketers, CEOs and developers to understand this world and where it is going.</p>
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