What a web designer can learn about business from watching “Kitchen Nightmares” with Gordon Ramsay.
I am not the biggest reality TV fan, but I found a show that actually teaches about business disguised as a cooking show. On Thursday nights I like to watch Kitchen Nightmares on Fox. Gordon Ramsey visits a restaurant in crisis and helps to turn then around. He has this great formula that he uses every week.
Restaurant success recipe
Step 1 - Keep your kitchen clean and organized. This is your showplace of what you do and where you create.
Step 2 - Use fresh and local ingredients.
Step 3 - Keep the menu simple and easy to execute for the kitchen and wait staff
Step 4 - Have a marketing plan to differentiate you from your competition but also target a specific audience.
As a web designer you can follow these same principals.
Web Design success recipe
Step 1 - Keep your design clean and well organized. In Many cases this is your customer first impression.
Step 2 - Use fresh colors and techniques.
Step 3 - Keep the layout and flow of your website simple and easy to navigate.
Step 4 - Have a marketing plan to differentiate you from your competition but also target a specific audience.
Hopefully following these steps and principles will keep your web design business out of a crisis.
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