What a web designer can learn about business from watching “Kitchen Nightmares” with Gordon Ramsay.

I am not the biggest reality TV fan, but I found a show that actually teaches about business disguised as a cooking show.  On Thursday nights I like to watch Kitchen Nightmares on Fox. Gordon Ramsey visits a restaurant in crisis and helps to turn then around. He has this great formula that he uses every week.

Restaurant success recipe
Step 1 -  Keep your kitchen clean and organized. This is your showplace of what you do and where you create. 
Step 2 -  Use fresh and local ingredients. 
Step 3 -  Keep the menu simple and easy to execute for the kitchen and wait staff
Step 4 -  Have a marketing plan to differentiate you from your competition but also target a specific audience. 

As a web designer you can follow these same principals.

Web Design success recipe
Step 1 -  Keep your design clean and well organized. In Many cases this is your customer first impression.   
Step 2 -  Use fresh colors and techniques.
Step 3 -  Keep the layout  and flow of your website simple and easy to navigate. 
Step 4 -  Have a marketing plan to differentiate you from your competition but also target a specific audience. 

Hopefully following these steps and principles will keep your web design business out of a crisis.

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