UI Design as a Differentiator

Oct 6, 2009 by Richard
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Design as a Differentiator — Design and Branding Blog | BrandFreeze_1254833446456

Great article on how good UI and UX design leverages the overall customer experience to offset marketing costs.

By focusing on the quality of design and user experience and improving it, marketing dollars can be spent much more efficiently and work to support a product that has a clear competitive edge through ease of use and quality of design. In addition, making the product easier to use can reduce the amount of effort and resources needed to support it, which can lower costs and increase your return on investment.

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