Photo of Richard Banfield

Richard Banfield

Co-Founder & Chief Executive Officer

Richard is a the CEO and co-founder of Fresh Tilled Soil. After completing a degree in Biology, Richard was attracted to the world of web technologies and worked his way up the digital food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. He was in the thick of it during the dot-com years, co-founding Acceleration, an international advertising technology business headquartered in London (now owned by advertising giant WPP).

Richard has delivered product design, high-level business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa. His colorful life experience includes being an officer in the army and being a dive master on the remote Islamic Republic of the Comoros, where he learned the survival skills he uses daily in the fast paced tech world. Richard is a mentor at several incubators and accelerators as well as Advisor and lecturer at the Startup Institute.

Richard recently published two books. Design Leadership is his second book published by O’Reilly. The first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with CTodd Lombardo and Trace Wax.