The other day while on the treadmill at the gym near our office, they were dissecting the financial crisis yet again and getting famous business personalities to offer up their take on this big mess. The most interesting and enlightening opinion, in my view, came from Jack Welch, when he said ‘Shareholder Profits is not a strategy or a tactic worth focusing on to get us out of this mess – it’s a result. A result of doing good work and caring about what you do.’ I felt like he offered a little bit of clarity to a culture so recently obsessed with watching stock prices plummetting.