Build remarkable digital experiences for your users by understanding the “why” behind the “what”
We’ll help you visualize and understand your users and customers from the 10,000-foot level, then dive into the weeds with you to validate and verify. You’ll get a beautiful experience map that captures and explains your users’ individual journeys. This design artifact will keep you and your team aligned on the problems you’re solving throughout our work together, and beyond.
User Research and Persona Development
Very often the first step is to figure out who will be using the product or site and what they will expect from the experience. This research brings your user’s behavior and preferences to life. This detailed information goes beyond demographics and suggests important data like how they got to the app or location, what their preferences are, what their anxieties might be, etc.
Your customers or users are focused on what they want and how they need to get it from you. Our approach to information architecture is to put the customer’s needs first. Harnessing the available research, content, best practice and user feedback we’re able to structure the IA to achieve your business goals and present the best possible experience to those customers. We use mental maps, card sorting and dozens of other tools to clarify the behavioral and emotional interactions at each step of the architecture.
User Journeys and Flows
Knowing what your customer is going to do when the encounter your website or product is challenging. Fortunately there are models and archetypes that help explain human behaviors. Combining the vast research on persuasion and human interaction with common sense and user validation, we can map the user’s optimal journey through the product experience. We optimize for important metrics such as ease-of-use, motivations, and emotional touch points. The outcome is a product design that feels natural and intuitive to the customer.
Wireframes and Prototypes
Because we’ve been around since 2005, we’ve been doing rapid prototyping for longer than it has been fashionable. Whether we’re whiteboarding, sketching, whipping up low-fidelity designs, or building a prototype, we like to start validating ideas as soon as possible. Prototypes might be built in HTML/CSS, or as a clickable InVision prototype. We’ll work with you and your customers to build the best artifacts to support your user testing approach.
Visual Design Systems
We have over a decade of experience in crafting remarkable visual interfaces for both B2B and B2C websites and apps. Style guides, grid systems, typography, and mood boards often find their way into our work, making sure you have the design assets you need to support the work beyond the project.
User Interface Development