Search Engine and Social Marketing
We all use search engines everyday – whether to research the companies we buy from, find out the phone number of a nearby restaurant or search for products and services we want to buy. It’s so common that if you are a traditional business approximately 90% of all your customers will visit your website before they even pick up the phone or stop by. Web-based business will be under even more scrutiny as customers “Google” them for more information. Designing and developing your website is only the first step in creating a credible business or product. You must also make sure your customers find you by having the right content in the right places.
We can create a strategy to market your business online that may include e-newsletters, mini-sites, landing-pages, splash pages, blogs, RSS feeds, search marketing (SEM and SEO) and social network marketing.
Search Marketing Services
- Site Optimization
- Content Creation and Optimization
- Title Tag and Meta Tag Adjustments
- Spider Friendly Navigation Setup
- Social Book-marking
- Traffic Tracking Software
- Inbound Link Building
- Source Code Optimization
- Site Map Creation and Submission
- Robot.txt Validation
- XML Sitemap Setup
- Online Marketing Audits
- Blog Setup, Blog Writing Services and Maintenance
- Social Media Marketing
Packaged Search Services
Search Engine Optimization (SEO) Audits
SEO is all about giving your website presence. You want to make sure your site is getting as much traffic as it can, and the best way to do that is by improving where it appears in organic search results. Ranking well in organic search results, allows potential customers and leads to find your business, who may not even have known you existed otherwise. Our SEO audits cover the essential elements of your online visibility – both past and present. This includes link popularity/PageRank, pages indexed and keyword visibility. Other areas covered by our reports are keyword choices, primary page content, page titles, URL semantics, link protocol, incoming links, image naming, navigation, site structure, secondary page structure, headings, body text, meta description and more.
Search Engine Marketing (SEM)
Basic web optimization is one of the easiest yet most effective ways of increasing traffic to your website. Take the effort out of getting onto the top search engines with a monthly SEM program. We offer a routine program of search optimization so your site can be featured high in search results. Start today and see your site climb the rankings in Google, Yahoo and Bing within just a few days and weeks.
Brand Reputation Management
Every so often somebody might say something bad about you. They might leave a nasty note on a website or blog. Next thing you know, their words are appearing on the front page of your favorite search engine. Getting that kind of attention is not good for business. Talk to us about how to turn the tide and get the right kind of attention out there.
Pay Per Click Kickoff
Let us set up your PPC campaigns in Google, Bing and Yahoo. We’ll give you momentum to get your accounts set up and populated with what you need to start. Once you’re geared up to go, you’ll take over the management of all your PPC campaigns. But don’t worry: we’ll give you the training you need to ensure a smooth handoff.
Social Media Marketing
If you’re wondering how to get your site or products noticed by the FaceBook, LinkedIn or Twitter crowds, you’ll need to get into the social media marketing scene. Our team will put you in amongst your audience on the most popular social networking websites and show you how it can pay off.