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Featured Article - Value of Social, Business Networks Not Found in Size Alone

Most of us were raised with the notion that it's not what you know but who you know that matters. There are enough exceptions to this rule to reconsider its guidance, but there is some truth in the moral. The meteoric rise of social and business networking tools is testimony to the "who versus what" argument. These web tools thrive on the premise that knowing more people is in some way better than knowing fewer people. If the size of your network does actually matter, are there ways to measure that? Does bigger mean more rewarding relationships, or is it just the price of admission into the status-driven social circles of online networking?

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Get Found:

The Simplest, Fastest Path to Higher Returns From Your Search Engine
Marketing Efforts

by Dave Pye and Richard Banfield, 2007

Free Download
Like many of my peers my SEO/SEM inception began when I started a retail website. That first foray has long since gone the way of the Dodo, but I remember it fondly - as my resulting interest and education has kept me in cat food for the last 7 years. If you’re like the thousands, if not millions, of entrepreneurs getting your first website off the ground you’ll need to know what the gurus know. The good news for the cynics out there is that they don’t know much more than you. In fact everything you need to know to get top rankings is right here.

10 Killer Referral Tactics

by Richard Banfield, 2005

Free Download
Referral marketing is by far the best and most cost effective way to generate new business. Referrals generate more loyal clients, more motivated buyers and sellers, more profitable deals, and an increase in referral opportunity. The question isn't whether you should be creating a referral strategy but how do you create one.

Drawing Horses: How To Set Up Your Business For Success

by Richard Banfield, 2004

Free Download
This ebook offers a strategy for new businesses to create high returns from restricted budgets, ensuring a long-term culture of success.

Every decision you make has an impact on your potential for success. The habits we carry with us can either set us up for success or failure. Because we never went to school to be entrepreneurs, we may never have acquired the good habits that make us successful. Drawing Horses is a metaphor for the habits we learn at an early age which follow us, good or bad, into adulthood.

Launch Your Website On A Shoestring Budget

by Richard Banfield, 2004

Free Download
Now that websites are at the heart of almost every successful business, it is essential that companies treat their website launch with the same professionalism that they give to their business planning. Unfortunately, most start-ups don’t have the resources or experience to make the launch a successful event.