Publications

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Featured Interview:

Richard Banfield, CEO of FreshTilledSoil explains How to Use Social Media to Grow Your Business.

Featured Article - Detroit: Learn from the Apples, Amazons of the world

Right now it’s a little embarrassing to be an American car manufacturer. You find yourself asking for billions in handouts so you can continue building cars that the market doesn’t want. If that weren’t bad enough, it appears that the energy-efficient models, like the Volt, that had been bragged about, won’t see the road till 2011. There are many Monday morning quarterbacks on this subject, but I can’t help jumping in and adding my suggestions for how these dinosaurs might turn things around. U.S. carmakers can learn from guys like Apple and Amazon to create a game-changing business where customers are begging for products.

Free e-Books!

Get Found:

The Simplest, Fastest Path to Higher Returns From Your Search Engine
Marketing Efforts

by Dave Pye and Richard Banfield, 2007

Free Download
Like many of my peers my SEO/SEM inception began when I started a retail website. That first foray has long since gone the way of the Dodo, but I remember it fondly - as my resulting interest and education has kept me in cat food for the last 7 years. If you’re like the thousands, if not millions, of entrepreneurs getting your first website off the ground you’ll need to know what the gurus know. The good news for the cynics out there is that they don’t know much more than you. In fact everything you need to know to get top rankings is right here.

10 Killer Referral Tactics

by Richard Banfield, 2005

Free Download
Referral marketing is by far the best and most cost effective way to generate new business. Referrals generate more loyal clients, more motivated buyers and sellers, more profitable deals, and an increase in referral opportunity. The question isn't whether you should be creating a referral strategy but how do you create one.

Drawing Horses: How To Set Up Your Business For Success

by Richard Banfield, 2004

Free Download
This ebook offers a strategy for new businesses to create high returns from restricted budgets, ensuring a long-term culture of success.

Every decision you make has an impact on your potential for success. The habits we carry with us can either set us up for success or failure. Because we never went to school to be entrepreneurs, we may never have acquired the good habits that make us successful. Drawing Horses is a metaphor for the habits we learn at an early age which follow us, good or bad, into adulthood.

Launch Your Website On A Shoestring Budget

by Richard Banfield, 2004

Free Download
Now that websites are at the heart of almost every successful business, it is essential that companies treat their website launch with the same professionalism that they give to their business planning. Unfortunately, most start-ups don’t have the resources or experience to make the launch a successful event.