BlueLeaf

Blueleaf is an all-in-one online investment & finance management tool; it needed a sleek yet approachable user interface that would make the app's advanced financial management tools feel welcoming to users.

The many functions & navigational stories involved made for a robust application design project. Features like multiple user tracking, shared portfolio access with a built in comment feature, and a tax placement projection tool each required our designers to anticipate what each user interaction would look & behave like, and then design a series of user interfaces accordingly.

Prototype: Our designers visualized the look and feel for the website to build an application prototype that significantly reduced the speed to market for Blueleaf's web-based product. We continue to work with the Blueleaf team to improve and iterate on application designs based off user feedback.