The failure of a website or business launch is almost always due to the pursuit for perfectionism. “If we just add this feature…” or, “…we have to get this logo right before we move forward,” are the kinds of statements that kill any chance of launching. Get your mind into the ‘ready, fire, aim’ mode and be happy with good enough. The sooner you launch the better. Your assumptions get tested sooner and your audience has a chance to give you feedback before your assumptions become fatal.