The useful-ness of Twitter has been a much debated, controversial subject.

Twitter is most common criticized for being a waste of time.  I won’t deny it–there’s definitely some legitimacy to this statement.  Without a set agenda, Twitter probably won’t be a very good use of your time. However, the secret to using Twitter as a very useful business tool is to develop and stick to an agenda.  Decide what you want to achieve, and develop a game plan of how to do it.  Stick to your purpose, and Twitter will prove to be a crucial resource for the success of your business.

There are a lot of very that are tweeting about relevant, useful content every day.  This microblogging site allows users with similar interests to connect with one another.

I discovered an flock of interesting, knowledgeable, and yes, even influential, people in the internet marketing industry via Twitter; this microblogging site connects individuals with similar interests and puts them in direct contact with one another. What better news source is there than the real time conversations of industry professionals, especially in a society where business fundamentals increasingly cater to public opinion? Twitter is an amazing resource for staying tuned-in to the most current public dialogue around the world, even pertaining to niche industries.

For me, Twitter became a tool that helped me build links and traffic to our website—key aspects of search engine optimization.  I opened lines of communication, became a guest blogger on other’s sites, and contributed my own interesting and informative tweets.  Making business contacts, earning viral attention, building your brand, receiving consumer feedback, and accessing cutting edge industry information are all inherent values of Twitter, if used correctly.