Tons of companies and websites are leveraging social media such as Twitter Accounts and Facebook Groups to add community to their brand without spending a fortune replicating all the technology on their own sites. As many know, at this point chances are you aren\’t the destination so you have to join conversations about your industry where they\’re already occuring on the web.

My question to our readers out there – what are the ways that you keep your groups, communities and broadcasts fresh? Announce events in real life? Start conversations and let them grow on their own? Introduce members to one another? You tell us!