GOOD.is Magazine has been running a 2-part story entitled Diary of a Social Venture Start-Up. The first of the episodes talks about the importance of design and the second about the importance of research.

The Takeaway: Design and branding matter. Regardless of its mission, your organization is also a brand, and while style might not be more important than substance, it certainly cannot be ignored.

So here’s my question: What captures your attention? Have you been intrigued by any innovative methods of fund raising or are pledge drives and bike-a-thons still the gold standard of good? Who’s doing a great job of getting the word out?