We have been surveying our clients with short informal phone calls that ask questions like "what’s the one thing you’d like us to do more of?" or "what made you want to work with us in the first place?" For me the surprise has been that our clients often work with us because we make the complex things seem more simple. Now what do you do with information like that? How can you package that? Can you even package simple explanations in a way that they become both valuable and viral?

Lee Lefever at Common Craft has done exactly that. Check out how they have made the difficult easy…

The only sad thing is that they are no longer accepting custom work. Opportunity knocks?