Extending Brand Experiences with Web Applications

Just read a great article on TechCrunch regarding the future of media – especially for industries concerned with digital rights management such as Entertainment:

“The only way to block the incredible ease of pirating any content a media company can generate is to couple said experiences with extensions that live in the cloud and enhance that experience for consumers. Not just for some fancy DRM but for real value creation. They must begin to create a product that is not simply a static digital file that can be easily copied and distributed, but rather view media as a dynamic “application” with extensions via the web. This howl is the future evolution of the media industry. It has arrived from a company that is delivering the goods. Apple has made it painless for consumers to spend money and get the media they want where they want it, proving that consumers are happy to pay for media if delivered in ways that make it easy and blissful to consume. For all the criticism Apple draws on the walled garden nature of its business, it has even come around to stripping DRM and allowing users to download mp3 files.”

 

So what’s your plan to extend your business to the web app universe?

  • Share/Bookmark

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Nothing yet.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> <pre lang="" line="" escaped="">

By submitting a comment here you grant Fresh Tilled Soil a perpetual license to reproduce your words and name/web site in attribution. Inappropriate comments will be removed at admin's discretion.

Twitter Updates

Get in touch

We'd love to hear from you - let's talk about the possibilities for your project and how we can help you get the results you need.