Fresh Tilled Soil was recently featured on InspiredM.com.  If you’d like to read the entire article about “Defining the User’s Online Experience: Finding Balance Between Art and Science,” Be sure to read the full article here.

Article Highlights-
- Ability to balance “art” and “science” in web design.
- How 37signals and Apple work to balance the aesthetics and functionality of their websites.
- If you don’t put emphasis on the exerpience, sales will have to work harder.
- “Science” supports the “art.”