- Sep 17, 2009 by Kevin
- Conversions, ROI
Sample Google Website Optimizer Report
Everyone knows that good design turns browsers into buyers, but it’s sometimes difficult to measure what designs are working better than others.
Combining the power of Google Website Optimizer and WordPress we can create a powerful system allowing us to test what designs are returning the best conversion rate and making you the most money. This allows us to measure design in terms of ROI.
Who else uses this?
37signals uses this technology on many of their front facing web product pages to test what makes people sign-up to use their products.
Amazon has used this technology for years to create what is now known as the best online shopping experience.
Large corporations like Microsoft, IBM and Oracle have used this technology for years. The overhead involved was too much for smaller companies, so for a while it was a luxury limited to the big boys. With Google providing this tool for free, the overhead is incredibly small, making it a great option for any website to begin using.
Looking for more?
- Sep 16, 2009 by Kevin
- Conversions, ROI
EnerNOC's New Carbontrak Solution
Over the past year we’ve been working with EnerNOC to continuously improve their presence online. Over the course of that year we’ve been focused on designing and developing improvements in an effort to increase conversions rates as well as the companies ROI. We’ve recently added a mini Get Started form to the callouts in the Solutions and Customers sections of the site. This allows people to begin the process of working with EnerNOC immediately upon researching each product and solution.
As we continue to work with EnerNOC there is a keen focus on improving all elements of the conversion process. Their public 2008 financial report seems to indicate that the work we are doing with them is heading in the right direction (this is not supported by data yet and is only suggestive):
Revenues
Revenues for the second quarter of 2009 were $42.4 million, compared to $23.7 million for the same period in 2008, an increase of $18.7 million, or 79%.
Gross Profit/Gross Margin
Gross profit for the second quarter of 2009 was $18.1 million, compared to $8.9 million for the same period in 2008, an increase of $9.3 million, or 104%. Gross margin was 42.8% for the second quarter of 2009 compared to 37.5% for the same period in 2008.
Manageable Targeted Adwords Pages
EnerNOC's Adwords Landing Page CMS Design
Another addition to EnerNOC’s online sales arsenal we are currently working on is the addition of manageable Adwords campaign pages that target specific regions and products. These Adwords landing pages can be created, removed and managed using FullControl, the custom CMS powering the website. Using the CMS EnerNOCs’ Online Sales and Marketing team is able to create custom Adwords targeted pages, controlling the URL, meta-data, level 1 headings and content.
