The site is essentially TrophoMax’s first, and the primary purpose was to serve as a marketing tool and online presence for this new product & brand, which hasn’t yet hit the market. The product itself, TrophoMax, is a naturally occurring bacteria that facilitates germination and improves plant growth and health.

It was important to our clients at TrophoMax that the site design relay two primary and essential facts about their product: it’s completely organic and natural, and it’s scientifically proven to work. You can see how these core characteristics had an aesthetic impact on the design—the soft, natural color palette, set against a background image of sky and fields. At the same time, the site structure is simple and concise, allowing the facts and science behind the product to take center stage.

Check out the homepage below and click on it to visit TrophoMax.com and see for yourself.

Our stiff category competitors were Continuum for their partnership with Haley House, and the worthy winners, MMB for Movember, Inc.  You can check out all of the winning media campaigns on the Ad Club website here–  and I recommend you do; it’s truly inspiring creative work.

I think Vest-A-Dog Inc took home the most awards last night, winning the Best Use of Radio category and Best Use of Television category, both of which were in partnership with agency Hill Holiday.  Ryan Ansin of Every Person Has A Story delivered a great keynote on his experiences photographing and filming (for non profits) in third world nations; his photographs accompanying the keynote really let us in the audience live through his camera lens.

Congrats to our friends at the Ad Club on a job well done, and to all the agencies and non profits that took part!

Word on the street is it’s pretty awesome, so if you missed it, (or want to see it again,) you can check out the event video & presentation slides below….

January 2012

Health Innovation Summit 2012
San Francisco
January 18-20, 2012

Web Visions
New York
January 18-20, 2012

SXSW Interactive NYC Community Meet Up
New York City
January 23, 2012

iWorld
San Francisco
January 26-28, 2012

Seedcamp London
London
January 31, 2012

February 2012

Interaction12 Conference
Dublin, Ireland
February 1-4, 2012

In Control Web Design Conference
Orlando, FL
February 20-21, 2012

Usability Week NYC
New York City
February 26-March 2, 2012

March 2012

Agile UX 2012
Sidney, Australia
March 2, 2012

SXSW Interactive Festival
Austin, Texas
March 9–13, 2012

MITX Healthcare Experience Design Conference
Boston, Westin Boston Waterfront
March 26, 2012

April 2012

Future Insights LIVE
Las Vegas, Nevada
April 30-May 4,2012

May 2012

User Experience Lisbon
Lisbon, Portugal
May 16-18, 2012

Web Visions Portland
Portland, OR
May 16-18, 2012

Big Design 2012
Addision, TX
May 31-June2,2012

June 2012

An Event Apart
Boston, Boston Marriott Copley Place
June 18-20, 2012

July 2012

take a breather

August 2012

*UX Week 2012, Adaptive Path
San Francisco
August 21-24, 2012

September 2012

Future M 2012

October 2012

BREW 2012

November 2012

none yet

December 2012

Le Web
Paris, France
December 4-6, 2012

According to twitter, the goal of the new UI is to make the microblogging platform faster & simpler to use.  Another stated goal of the new design is to make Twitter’s UX consistent across all platforms, from mobile to desktop. That’s why they’ve also updated their mobile app UI to match, and released it simultaneously. Twitter feels that this will offer a more cohesive user experience.

The new interface has also introduced some new features for twitter users; most notably, the addition of 3 new navigational tabs titled “Home,” “Discover” and “Connect.” These new features make it quicker and easier than ever for users to stay engaged & tuned in to the “twittosphere”– the “Connect” tab, displaying all recent activity surrounding your account, is now a primary navigation element. (This “connect” tab tells you stuff like who has recently started following you and when a user adds you to a twitter list.)  Having the connect tab as one of three primary navigation items places a new emphasis on connectivity, making user interactions more central to how we use twitter.  Although it’s subtle, twitter is actually shaping our behavior with this new user interface layout– that’s what good UIs do.

The “discover” tab offers users an expedited way to consume the latest media in a glance, providing a summary of trending topics at any given time.  The discover tab delivers more relevant content to users by automatically filtering it to align with your interests. Pretty cool.

See some of the new twitter design below: