Blog

Category: Digital Marketing

TrophoMax.com Design & Launch >

Early last week, TrophoMax launched their new website design! The site design was artfully crafted by UI designer, Alex Sylvia, with Michael Perrone as project manager. (Bios and pictures coming More…


HBS Event: Winning & Losing– Web & Mobile Design & Your Business >

On Tuesday night, Richard gave a presentation for a welcomed audience at Harvard Business School; he shared some of his special master craft secrets on web & mobile design, and More…


Less Is More: Calls To Action Under The Influence of UX & UI Design >

On almost any website, you can find a button like this…     …a “call to action” (CTA) button, designed to incite user engagement on a website. Brief: Traditional Call More…


A Look At Twitter’s New UI >

Twitter has a new look and feel thanks to the recent roll out of their new user interface. So besides looking a bit different what impact will it have on More…


FTS Wins MITX Interactive Award! >

Please excuse us while we pat ourselves on the back….we can’t help it, we’re so excited!! Last night at the 16th Annual MITX Interactive Awards, Fresh Tilled Soil won the More…


Design Inspiration: Interactive UI & User Engagement >

Slaveryfootprint.org is a website that does a tremendous job of engaging users and directing them on a prescribed path to reach an end goal. There’s some very well-crafted interactive UI More…


Black Friday App Attack >

Leave it to mobile commerce to buzz up a national “shopping holiday” even more than it already is.  While some of these Black Friday apps are a waste of time, More…


3 in 1: A New Qgiv Website Design >

Fresh Tilled Soil worked with Qgiv to redesign their website which launched a few days ago.  The major purpose of the Qgiv redesign was to integrate two more of their More…


Drinks vs Zombies Event: Imbibe, Socialize, & Be Horrified >

On October 26th, in celebration of BREW week 2011, Fresh Tilled Soil, Janeiro Digital, & Grasshopper Group are throwing a Halloween bash for the Boston area tech & entrepreneurial community More…


Gamification, Buzz Marketing, & BullSh*t >

Global brands are injecting gamification into their marketing & sales strategies; is gamification a user-product engagement technique or a brand building tool? Is it both? Or is it bullsh*t? Nike More…


Future M: The Forest Before the Trees >

Fresh Tilled Soil had our Future M event last Friday on the Future of Web Apps; it was the buzz of the city…okay, well maybe not quite, but in my More…


Fresh Tilled Soil & Future M Present: The Future Of Web Apps >

We’re getting amped up for our Future M event next week! FTS Senior UI Designer, Mike Scopino, will be puttin’ on the ritz for the occasion.  Mike’s presenting on: “The More…