This week began on a positive note as FTS was happy to assist Infante Sano, a Waltham-based non-profit client focused on improving the health and wellbeing of women and children in under-resourced communities, in re-branding their site to connect to a larger audience. Infante Sano is now World Connect offering two giving channels to help vulnerable women and children – Mothers to Mothers, which supports changemakers in health, education and income generation projects, and Kids to Kids, which funds innovative youth arts, sports, education and environmental projects.
Fresh Tilled Soil team member David Romero was primarily responsible for migrating the existing Donation and Account programming logic from the existing site to World Connect, ensuring full continuity during the transfer. He also worked closely with Jacquelyn Caglia, Director of Development and Communications, to craft a custom content management system powering both World Connect and Kids to Kids featuring an intuitive Project system which powers the unique initiatives that Kids to Kids lists on their Projects section.
We wish World Connect continued success as they increase their reach eastward anticipating new programs in Africa in the coming months.
Today we launched The Morality of Profit website. Alex, our creative head, did an amazing job with this clean crisp layout. The book by the same name will be launched with a cover reflecting Alex’s design.
The Morality of Profit is a global project sponsored by The S.E.VEN Fund inviting discourse on the morality of profit. The competition seeks pieces that explore a range of positions through the lens of diverse cultural, religious, philosophical, and academic traditions.
Recently renamed the Search and Social Marketing department, our SEO team had more to celebrate this past weekend than just the Superbowl. Everyone at Fresh Tilled Soil was delighted upon learning Friday that our long time process engineering and design build firm client, SPEC, closed a new deal worth $15,000,000. High spirits around our Waltham office increased further when SPEC informed us that the initial lead landed on their doorstep as a result of our organic search engine optimization services. The term which lead their new client to SPEC’s website was “boston process engineering” and after looking at the following screenshot you’ll see why the introduction was no accident.
In addition to the top organic listing seen just below the Google Maps image, Fresh Tilled Soil’s Search and Social Marketing department also spent time getting Spec’s website to the top of the local search listings. The ensuing dual-coverage on Google’s SERP (search engine results page) made Spec’s corporate website impossible to miss, and a very profitable new business relationship has been the exciting eventuality.
Selling goods and services online is a multi-step process, with each facet dependant on the others all the way down the line. To dust off a tired marketing analogy, there’s no point in leading a horse to water if it isn’t going to take a big gulp once it gets there. It’s as true today as the moment a hundred years ago when it was likely coined – and is frequently repeated within our Waltham walls in one form or another. Everyone at our company is thrilled about Spec’s recent accomplishment, and it’s a perfect example of the way in which we strive to “partner” with our clients. To never abandon, but rather work with them from start to finish. Beginning with the earliest discovery phases and carrying right on through to a website’s final conversion analysis. We did this with Spec – and now it’s your company’s turn.
