Bridj Lets UX Fest Attendees Enjoy The Ride From Boston

by Alex Stetson

We realize that taking public transportation to our office in Watertown can be a real bummer for people who live in the city and don’t have access to a car, so we wanted to provide a hassle-free way to get Boston-dwellers to our biggest event of the year: UX Fest.  We’re excited to officially announce our partnership with transportation provider, Bridj, for this year’s UX Fest on October 1, 2014!
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Bridj will be providing complimentary rides for our UX Fest attendees from the Boston area to our offices in Watertown, and back again at the end of the day. The pop-up bus company has big plans to launch a full blown busing transportation service in Boston this fall, and we’re excited to give UX Fest attendees a sneak peek of what’s to come.

We think you’ll find that the transportation experience provided by Bridj exceeds our “hassle-free” baseline; the company uses smaller buses, typically Mercedes or Ford Models, that carry 13-15 passengers and offer plush leather seats, power outlets, and wifi.

The Tech Behind Bridj:

Bridj’s goal is to create a living, breathing, data-driven public transportation system. For a few dollars more than the cost of using traditional public transit ($1-$3,) you are guaranteed a seat in a comfortable chair with all the amenities listed above. Upon launch in the fall, customers will be able to use a mobile app to summon a Bridj bus to pick them up at a convenient place near their current location.

It’s not just a better commuter bus. As Ryan Kelly, Director of Marketing at Bridj, described, “We’re building a living, breathing, learning, smart mass transit system. A system that makes cities move more effectively by crunching millions of data points to see where people live and work. We use this data to construe commuting patterns that save you time and instead of forcing people to conform to an existing mass transportation system Bridj can conform to meet your individual needs. The entire experience of taking Bridj is how transit should be: fast, direct, reliable and professional.”

This Boston based startup is set to add a new dimension to the realm of mass transit inside cities, similar to other well known tech-transport companies. Unlike the others, the success of Bridj could have a massive influence on the infrastructure of our beloved Boston, as well as how we travel to and from work on what is such an integral part of all of our daily lives. It is an experience that encompasses everything that UX Fest 2014 will be about.

How To Get a Ride With Bridj To & From UX Fest:

UX Fest attendees can sign up for the complimentary Bridj service when they purchase their UX Fest ticket on eventbrite by opting in on the option on the confirmation order form. (We’ll then contact you via email closer to the event to confirm your reservation and details.) Bridj will pick up attendees around Boston (exact location TBA) and deliver them to UX Fest in time for the start of the day’s activities. Feel free to have an extra cocktail at UX Fest happy hour, since Bridj will also operate a return service at 6:30pm after libations are enjoyed. (Only those who opt-in will have a seat reserved for them!)

Did we mention that the Bridj service to and from UX Fest is free with the purchase of your UX Fest 2014 ticket? Good, just checking.

Buy your ticket to UX Fest now and get free transportation from Bridj!

About Fresh Tilled Soil

Fresh Tilled Soil is a Boston-based user interface and experience design firm focused on human centered digital design