‘Board Prospects’ Marketing Site Design

by Michael Perrone

The Fresh Tilled Soil team recently worked with our clients at BoardProspects.com to launch a newly redesigned website that would usher them from their closed beta mode into public view.

BoardProspects.com is an online professional community dedicated to building better boards.  The Company connects individuals and organizations while providing educational resources and tools to improve boardroom recruitment and service. As a relatively new company, one of the big challenges for BoardProspects was building a loyal user base and a reliable brand. The BoardProspects team looked to their website to provide a strong showing up front; it needed to feel professional and speak clearly to the each audience and user base. This is what Fresh Tilled Soil set out to accomplish.

BroadProspects felt that its existing site lacked personality, a clear objective/marketing message, and was a bit redundant and content heavy. It felt generic instead of targeted, and this was the primary goal of the redesign. They gave our creative team a lot of freedom in crafting the new site design, with the single restriction that their logo remain intact.

Our lead project designer, Mark, redesigned the site and condensed it down two three central pages—the homepage, about page, and blog (seen in the screenshots below). Mark’s new design reduced the number of touch points in play and simplified the site experience to focus the message—who the service is for, what it does, and how it works.

BoardProspects.com speaks to a large audience, intended for use by nonprofit, private, and public-sector companies alike. Mark’s new design focuses on providing them with the transparency and accessibility required to grow a large and active user base.

About Michael Perrone

Michael has spent more than a decade building his career in marketing communications, excelling in roles ranging from strategist to production management. He believes that an...