Richard is talking about...

We have been surveying our clients with short informal phone calls that ask questions like "what’s the one thing you’d like us to do more of?" or "what made you want to work with us in the first place?" For me the surprise has been that our clients often work…

Continue reading…

BMW cloth car design

BMW have done it again. This time it’s with a car that changes it’s shape based on the driver’s whims. The car, which is built on a Z8 frame and covered in cloth, morphs in shape. This is clearly where car design is headed. Customizing your driving experience need not…

Continue reading…

General

Carry on airline food

Can somebody please create some good carry-on airline food? Is it really that hard?

Continue reading…

General

Hofstadter's law

“Hofstadter’s law, conceived by the cognitive scientist Douglas Hofstadter, goes like this: any task you’re planning to complete will always take longer than expected – even when Hofstadter’s law is taken into account. Even if you know a project will overrun, and build that knowledge into your planning, it’ll simply…

Continue reading…

General

Simple is not a Strategy

Simplicity has always been the cornerstone of successful design. Who can argue with the genius of E=mc2 or the architecture of Mies van der Rohe? The problem with the word simplicity is that is sounds like a really good idea for a strategy – and it’s not. Often I hear…

Continue reading…

General

How to Save a Waterlogged BlackBerry Pearl

Last week I made an idiotic mistake and dropped my BlackBerry Pearl in the vicious slush and rain of our Boston winter. I didn’t notice I had dropped it and proceed to leave it there for the next 3 hours.  It had slipped out of my pocket when I made…

Continue reading…

General

XM Makes Signing In Tough

I have XM Radio in my car, which I love. However, when I tried to sign up for my online account I encountered something from the Internet Dark Ages. Why must my password have “7 – 12 characters, one numeral, one upper case, one lower case and not contain my…

Continue reading…

General

How to create a linkbait campaign

Late last year we started serious linkbait campaigns for our clients. Here is a little insight into how a campaign is constructed and what results can be generated. Our client, Beau-Coup Wedding Favors, wanted to attract attention to their site and build dozens of relevant links in the process. Creating…

Continue reading…

Digital Marketing

Tracking SEO success

Unless you’re tracking your search marketing you won’t know what’s working and what’s not working. One of the tools we use to track client progress is Compete.com. Its not the only tool we use but it provides easy to read graphical results that are useful in dashboard type reports.  

Continue reading…

Digital Marketing

Web prototypes through the eyes of a car designer

To me, building web prototypes must be a lot like designing cars. Step1: First you sketch out the basic layouts and place the essential functional elements in their ideal locations. We photograph these basic layouts which we sketch on a large whiteboard. The photos are shared with the design team…

Continue reading…

Web Design

Twitter Updates

@freshtilledsoil is talking about...

Latest from the Blog

    How a Redesign Reduced Our Bounce Rates by 45%

  • We recently updated our own home page design with some very positive results. As you can see below the redesign wasn’t significantly different but there were some key improvements. Our goal with this redesign was to reduce the “drop-off” or bounce rate from the site. From the Google Analytics charts…

Let's Talk

VP of Business Development, Dan AllardHi, I'm Dan and I'd love to hear from you to explore the possibilities of your project.

Get Started q

Connect with us

Follow FreshTilledSoil on Facebook! View photos from FreshTilledSoil's Photostream Visit FreshTilledSoil's LinkedIn page Read FreshTilledSoil's tweets