Richard is talking about...

Every business needs a big reason to exist. I’m not talking about being the lowest cost provider or the most convenient brand, I’m talking about a reason to exist. Something that you can get passionate about. Passion drives people to do great things and deliver a much higher level of…

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One Platform for Contacts

Just a few hours ago, we were discussing how we wish we had access to one central database that held information about all of our clients so that we could send out things like birthday cards and have up-to-date contact information for everyone we’ve worked with – past and present.…

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General

No more dropped calls with iphone 2.1 software update

On Friday, September 12, 2008, Apple removed their cone of silence and released the iphone 2.1 software update. Since downloading this software, I have not had one dropped call and I have had full bars with the 3G symbol next to it. I no longer feel like a Vista User.…

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General

Site testing on a budget

The problem with most websites is that they have so many pages it’s impossible to know where the leaks are. The truth that nobody wants to admit is that they don’t know what’s happening on their site. For bigger sites this might be something they think they can solve with…

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User Interface Design

Quick Harvest Time Tracking Review

We recently started using Harvest as a time tracking tool. For the last few years we have been using QuickBooks Online to track time. It’s an easy enough app to use but the fact that it doesn’t support Mac’s was a real pain. We’re a Mac only shop now (we…

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General

Exclusive Threadsmith promotion

We don’t often do this but we’re promoting one of our clients. Threadsmith, has just re-launched their website. They are a custom embroidery company specializing in clothing and gear for groups, businesses and gifts. The cool thing is they have no minimums or set-up fees. The site uses real time…

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Web Design

Flowing Data Visualization Winner

Ever wondered what your alcohol consumption looks like over a few weeks? Flowing Data recently ran a competition to see who could visualize their personal days the best. From the Flowing Data blog… While I enjoyed all the entries (and I hope you all enjoyed making them), there can only…

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General

Social marketing tactical plan

Step 1: Identify your ideal customer profile (be very specific, this is not just a list of demographics) Step 2: Make connection with top blog authors (this is about relationship building and can be the hardest and longest part of any social marketing project. Sending an email with a press…

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Digital Marketing

Turning back the clock with my iphone 3G

Early this summer, I was eagerly anticipating the July release of the new iphone 3G from Apple. Having an iphone already, I was very impressed and extremely happy with all of the features that were currently available on my phone. I was quickly accessing email, the web, and I had…

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General

Is strategy better when replaced by experience?

Just like a brand, the experience is what counts, not the strategy. If you’re a web designer you might have encountered strategy that doesn’t match up with the design goals. Strategy, and designing strategies, is a linear process. Experience is a non-linear process. Can you design a non-linear experience in…

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General

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    How a Redesign Reduced Our Bounce Rates by 45%

  • We recently updated our own home page design with some very positive results. As you can see below the redesign wasn’t significantly different but there were some key improvements. Our goal with this redesign was to reduce the “drop-off” or bounce rate from the site. From the Google Analytics charts…

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