What’s Fresh in Website Design & Development

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Last week I delivered a webinar on making your site into a serious lead generating channel. The webinar was hosted by Glance Networks and the full presentation and audio can be found here. We picked several websites from the audience ahead of the presentation and did a detailed critique of the…

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Aug 12, 2009 by Richard
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Study Finds Social Marketing Has a Direct Return on Investment

The smart folks at WetPaint,partnering with Charlene Li, have completed an amazing study on the benefits of social marketing. Their findings are confirmation that marketing investments in social marketing best practices (blogs, twitter, customer rankings, etc.) return a significant financial reward for the companies that participate. From the report, “A surprising…

Digital Marketing

Aug 12, 2009 by Richard
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Three Simple Business Lessons

Existing Clients Rule: Your existing clients are by far the best source of new business and revenue. The amount of time it takes to attract and close a new client is huge in comparison with the immediate opportunities existing clients bring to you. All you have to do is listen…

General

Aug 7, 2009 by Richard
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Web design plans and myths

I’m not a huge fan of over-planning things. One my all time favorite quote is Mike Tyson’s “everyone has a plan until they get hit”. Tyson’s own stupidity aside he makes a good point. There is a perpetual myth in business that planning something to the finest detail will avoid…

Web Design

Aug 4, 2009 by Richard
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CDIA’s Speaker Series kicks off with Ethan Marcotte

The Center For Digital Imaging Arts (CDIA) is kicking off a cool new series of speakers this fall. First up is Ethan Marcotte who is a senior designer at the acclaimed Airbag Industries. The topic of Ethan’s talk will be "Comps vs. Code: Couples Therapy". High-end design and standards compliant…

News & Events

Aug 4, 2009 by Richard
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Energy (not fuel, enthusiasm)

Where does the energy come from to create a successful business, blog or project? I think it comes from the people that are joined together in the endeavor. The best way to get focused is to get passionate about your idea. Of course the people you work with are the…

General

Aug 4, 2009 by Richard
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Online marketing for beginners article gets it right

I came across this article after writing my previous post. It’s an excellent summary of the things that are important in SEO and web design. The article is written from the often frustrating point of a client-agency conversation and outlines how important a long-term view is for search marketing success.…

Digital Marketing

Aug 4, 2009 by Richard
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SEO and design resources for agencies and studios

AgencyTool has launched and it’s included a very comprehensive list of web and search resources. It’s a little overwhelming but very useful.

Digital Marketing

Aug 4, 2009 by Richard
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Which metrics to track for SEM?

Tracking keyword ranking is mostly a waste of time yet almost every site owners obsesses over them. So if keyword ranking has little or no value, what does? There has been much debate in the search marketing world about Google’s decision to prevent automated tools like Web Position Gold and…

Digital Marketing

Aug 4, 2009 by Richard
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Best productivity blogs and virtual business success

Right now I’m winding down a week long vacation on Cape Cod. The thing that’s nagging at me as I contemplate going back to the office is productivity. What has surprised me a little is the level of interaction that’s required with my team to ensure things run smoothly. It’s…

General