Blog: Fresh Tilled Ideas

CEO's need a design education

Posted On: May 13th 2008
By: Richard Banfield

Bob Sutton, the author of The No Asshole Rule has been suggesting that CEO's should be the considering a Masters in Fine Arts and not just an MBA. With design being the big differentiator these days that's hardly surprising.  Sutton says, "The program claims that the human-centered, prototype-driven process of design advances managers’ ability to:

• Develop deep consumer insights: design’s field observations and ethnographic methods will take managers beyond the limitations of traditional market research
• Reduce risk and accelerate learning through rapid prototyping
• Drive towards innovation, not just incremental growth
• Empower your employees to be innovative: Design thinking can help transform your organizational structure and internal processes towards a more innovative stance

Comments (0)

No comments for this post

Post a Comment

Your Name: *
Your Email Address: *
Your Comment: *
Please Help us Fight Spam: *