Mike Banfield

DIRECTOR OF OPERATIONS. We call him “the hassler” the squeaky wheel that gets things done behind the scenes. Before he joined Fresh Tilled Soil to head up finance and operations, Mike was already a veteran at leading and running service businesses. As a general manager at Rentokil Initial, the world’s largest service organization, he oversaw the growth and profitability of several divisions. Between corporate leadership roles, Mike managed to slip in a decade of entrepreneurship building several small businesses from the ground up.

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    How a Redesign Reduced Our Bounce Rates by 45%

  • We recently updated our own home page design with some very positive results. As you can see below the redesign wasn’t significantly different but there were some key improvements. Our goal with this redesign was to reduce the “drop-off” or bounce rate from the site. From the Google Analytics charts…

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