About Fresh Tilled Soil
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We are a web design and marketing studio with offices in Boston, MA, New York, NY, and Ottawa, Canada. Our team is an experienced group of marketing, and design experts passionate about creating meaningful businesses for our customers. We have discovered that businesses can achieve great things by getting the basics right. And that's harder than you think!
We probably are best know for building web prototypes that become the foundation for new web businesses. We have also built a reputation for our search engine marketing services. Our clients have gone from obscurity to the first page of Google’s results.
What do we do? We’re a small team of designers and marketers that have fun designing simple, usable, and aesthetically attractive interfaces that increase traffic, conversions and loyalty.
Here’s what we do every day...
Interface Design
Whether it’s a web site or web application you need, our team will take you from wireframe to fully functional site so you can get busy signing up customers or telling your story.
Web Site Redesign
Time for a makeover? We’ll reengineer your old designs and leapfrog them to the next stage in their evolution.
Search Marketing
Strategy and execution of measurable search marketing campaigns. Our specialty is organic search and content development.
Why Are We Called Fresh Tilled Soil?
We see every business leader as a farmer approaching his fields in the spring with the challenge, “how will I get a great crop from this patch of soil.” Each year the farmer has to extract the best crop from a limited resource. Only the most primitive farmers slash and burn in their pursuit of new growth. Businesses are the same. You’re either extracting exceptional value out of your existing customers or you’re leaving behind a trail of ashes. By tilling the soil you already have, i.e. your existing customers, you can achieve far more than you would by abandoning them in pursuit of the elusive new customer.
Featured Clients
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| GE Healthcare | Microsoft |
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| MIT | Harvard University |
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| Blue Cross Blue Shield | EnerNOC |
How we work with clients:
Although every client is different, we often find this process works best to deliver results:
Phase 1: Overall Marketing and Business Assessment
This phase helps us understand the overall business context and needs with a specific focus on the sales and marketing process.
Phase 2: Usability Testing
Beginning with interviews and user tests, we are able to combine the best of traditional usability research and less directive market research methods.
Phase 3: Creation of Strategy
Based on the results found in Phases 1 & 2, we develop a simple, multi-level strategy to guide the rest of the project.
Phase 4: Trial Delivery
We implement the strategies along with your teams in small doses to test our findings and make a case for further tactical roll-outs, without wasting your money.
Phase 5: Final Implementation:
Once we have tested our tactics and measured the results, we can confidently roll out the sales and marketing processes that will drive growth and generate profits.
