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The next workshop will be a free Search Engine Marketing and Optimization workshop held in Wellesley Hills this summer. The workshop will be held by Richard Banfield and will last approximately 1 hour. For further details, please check back in late May, 2008.
Although every client is different, we often find this process works best to deliver results:
This phase helps us understand the overall business context and needs with a specific focus on the sales and marketing process.
Beginning with interviews and user tests, we are able to combine the best of traditional usability research and less directive market research methods.
Based on the results found in Phases 1 & 2, we develop a simple, multi-level strategy to guide the rest of the project.
We implement the strategies along with your teams in small doses to test our findings and make a case for further tactical roll-outs, without wasting your money.
Once we have tested our tactics and measured the results, we can confidently roll out the sales and marketing processes that will drive growth and generate profits.