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News & Press
Press Mentions
Fresh Tilled Soil wins Internet Media Award for Outstanding Achievement in Building/Construction of website: FreeGreen.com. As stated on their website, FreeGreen encourages progressive building practices by making green home designs free for everyone.
Find out how to "Use social networks to boost search results" in Fresh Tilled Soil CEO Richard Banfield's new article published on iMedia Connection.
Get some free advice for optimizing your site and achieving higher PageRank from Richard's new article, published on DM News..
Fresh Tilled Soil Named Top 10 Finalist for the Stevie American Business Awards for Best New Business.
Finalists to be announced at the American Business Awards Gala Event in New York, June 12, 2008
FTS CEO Richard Banfield's article Changing the Process of Web Development published on Web 2.0 Journal
All new or emerging businesses are rightfully cautious of the big investment required to launch a successful web presence. A new cost-effective and time-saving service enables companies to fast track their strategic and tactical web initiatives while still actively growing their user base. Unlike past methods of web development, rapid prototyping is a back-to-front development process that allows the product user interface to be fully designed before writing any code... Read entire article
New Tool Could Make Web Development Simpler
Having a web presence is a must these days but developing that presence is not easy, especially if you are starting from square one. A new tool from Fresh Tilled Soil could make the process simpler. Rapid Web Prototyping gives developers guides to use while developing HTML/CSS web pages, speeding up the process. Read entire article...
BOSTON--(BUSINESS WIRE)--Fresh Tilled Soil, a web design and marketing company, today announced an innovative web design concept called Rapid Web Prototyping (RWP). RWP is a business-driven initiative, allowing companies to fast track their web product initiatives while actively growing their user base in parallel. Read entire article...
A recent link-bait campaign was mentioned again today at SMX Social Media in Long Beach California. This is the second time that Jane Copland from SEOmoz.org has used it in her presentation. The first was at SMX London. Here's what Lisa Barone of Bruce Clay said while live blogging the event and the Linkbait session, "WeddingPaperDivas.com got smart with some linkbait featuring 9 "geeky" weddings. The site sells a range of wedding invitations and everyone linking to this page will want to use the words "wedding" or "weddings."
Fresh Tilled Soil CEO Richard Banfield and Director of Business Development Dan Allard were quoted this week on Internet Evolution, a site dealing with analysis regarding the future of the net. Banfield and Extension Engine CEO Bob Allard, suggested that Google could in itself actually be a Web 2.0 bubble. The article also considers the implications for companies who structure their revenue strategy around a Google Acquisition.
April 2008 Company News
At the high school I attended we’d frequently orchestrate seemingly random events to disrupt the class. One superb example was when a nervous substitute teacher was on duty and we staged an imaginary fire drill. On the mark, one of the boys would leap up and shout “fire”, which resulted in a well-prepared evacuation of the classroom. These events appear entirely random but clearly need to be choreographed to be successful. The same is true for achieving search-marketing success in social networks. The appearance of a seemingly arbitrary article on the front page of Digg is hardly ever a mistake. Take a look at how to achieve results on user generated social network sites. This month we add a few new clients to the roster. Mint Houses, Threadsmith, Teach for America and Microsoft. We also have new marketing projects for the S.E.V.en Fund, OliveNation, EnerNOC and Inviting Home.
Featured Clients
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| GE Healthcare | Microsoft |
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| MIT | Harvard University |
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| Blue Cross Blue Shield | EnerNOC |
How we work with clients:
Although every client is different, we often find this process works best to deliver results:
Phase 1: Overall Marketing and Business Assessment
This phase helps us understand the overall business context and needs with a specific focus on the sales and marketing process.
Phase 2: Usability Testing
Beginning with interviews and user tests, we are able to combine the best of traditional usability research and less directive market research methods.
Phase 3: Creation of Strategy
Based on the results found in Phases 1 & 2, we develop a simple, multi-level strategy to guide the rest of the project.
Phase 4: Trial Delivery
We implement the strategies along with your teams in small doses to test our findings and make a case for further tactical roll-outs, without wasting your money.
Phase 5: Final Implementation:
Once we have tested our tactics and measured the results, we can confidently roll out the sales and marketing processes that will drive growth and generate profits.
