How do we differ from other web designers?

We are business people first so we always start with the question "does this feature or element enhance or reduce the customer experience?" We don't design websites to win awards, we design them to give the customer a reason to want to keep coming back to that site.

We offer a full range of website solutions, whether you need a small online "brochure" or a comprehensive data-driven e-commerce site. Find out how we can help you by learning how we've helped others.

Press Mentions

New Tool Could Make Web Development Simpler
Having a web presence is a must these days but developing that presence is not easy, especially if you are starting from square one. A new tool from Fresh Tilled Soil could make the process simpler. Rapid Web Prototyping gives developers guides to use while developing HTML/CSS web pages, speeding up the process. Read entire article...

BOSTON--(BUSINESS WIRE)--Fresh Tilled Soil, a web design and marketing company, today announced an innovative web design concept called Rapid Web Prototyping (RWP). RWP is a business-driven initiative, allowing companies to fast track their web product initiatives while actively growing their user base in parallel. Read entire article...

A recent link-bait campaign was mentioned again today at SMX Social Media in Long Beach California. This is the second time that Jane Copland from SEOmoz.org has used it in her presentation. The first was at SMX London. Here's what Lisa Barone of Bruce Clay said while live blogging the event and the Linkbait session, "WeddingPaperDivas.com got smart with some linkbait featuring 9 "geeky" weddings. The site sells a range of wedding invitations and everyone linking to this page will want to use the words "wedding" or "weddings."

Fresh Tilled Soil CEO Richard Banfield and Director of Business Development Dan Allard were quoted this week on Internet Evolution, a site dealing with analysis regarding the future of the net. Banfield and Extension Engine CEO Bob Allard, suggested that Google could in itself actually be a Web 2.0 bubble. The article also considers the implications for companies who structure their revenue strategy around a Google Acquisition.

Client of the Month

David Schnurman, Lawline.com

Started in 1999, Lawline.com is one of the leading providers of Online Continuing Legal Education in the country. Having expanded from LAWLINE, a well regarded legal television program in the New York Metropolitan area, Lawline.com was one of the first websites to offer online CLE in New York State. Since then, we have expanded to 35 states and currently offer hundreds of hours of CLE programming in all practice areas.
Read about Lawline.com...
Previous Clients of the Month

A Worthwhile Investment

A three-year study of more than 40 Fortune 500 companies by the research firm Peer Insight found that companies focused on customer-experience design outperformed the S&P 500 by a 10-to-1 margin from 2000 to 2005.

– Fast Company, September 2007.

What's Fresh?

April 2008 News

At the high school I attended we’d frequently orchestrate seemingly random events to disrupt the class. One superb example was when a nervous substitute teacher was on duty and we staged an imaginary fire drill. On the mark, one of the boys would leap up and shout “fire”, which resulted in a well-prepared evacuation of the classroom. These events appear entirely random but clearly need to be choreographed to be successful. The same is true for achieving search-marketing success in social networks. The appearance of a seemingly arbitrary article on the front page of Digg is hardly ever a mistake. Take a look at how to achieve results on user generated social network sites. This month we add a few new clients to the roster. Mint Houses, Threadsmith, Teach for America and Microsoft. We also have new marketing projects for the S.E.V.en Fund, OliveNation, EnerNOC and Inviting Home.